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Why I hate 'mumpreneurs'
There are many words that irritate me. "Yarden" (yard/garden) used by an estate agent pretending my yard was more than it was. Being asked in a restaurant whether my kids would like a "spork" (fork made in shape of a spoon, in case you're wondering). And the time I wasn't made redundant, but the company was "right-sizing".
But by far and away and without a shadow of doubt, the worst and most contemptible of these is "mumpreneur". At this point I sound the rant claxon, and make not the smallest apology.
"Mumpreneur" describes female entrepreneurs who have children. An industry has grown up to advise, encourage and support "mumpreneurs". And whilst support of new business is a good thing, I shudder with horror at yet more gender-based labelling.
Women fight an ugly battle for equality at work, where the subjects of gender and childbearing ought to be irrelevant. And yet here we are, carefully naming new business owners, to make it clear they are female and have given birth. Why? Our gender, and any resultant activity in our wombs, is none of your business. Being a female parent does not make us better (or worse) at our jobs, and it does not make our businesses more (or less) profitable. And yet someone felt the need to create the label.
It has an ingrained, low-level sexism that whispers: "We're mums! So that's our priority, but we do have little jobs on the side!" And that's what I really hate about it.
Not one entrepreneur, parent or otherwise, feels their employment is a hobby. Not one. If you run your own business, and you harbour even the smallest hope of making money, you juggle work, sickness and home life, like all other workers, male or female, parent or not. You work harder than you ever thought, learn skills you never knew existed, and you never, ever switch off.
If you wish to give an entrepreneur advice, please do. God knows running a business is harder than I was ever expecting. But I will bet you have advice that is actually needed by every entrepreneur. Know your target market. Find your unique selling point. Sort your cash flow. Don't shortcut accounting and legal advice. All businesses need the same basics.
It's not necessary to label an entrepreneur as a female that has given birth. It is not. Do not allow yourself to be described as such. It devalues your role as a business woman, which you do in your own right, as a professional. And that is how you deserve to be judged. We need no reference to home life, marital status or gender.
Does it sound more professional, in front of a bank, or shareholders, or speaking at a conference, if you were introduced as a "mumpreneur" or as a "business owner and entrepreneur"? I know which I would rather. Then ponder this. How many times has Donald Trump been referred to as a Dadpreneur?
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Comments (55)
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Report Fri Dec 2, 2011 - 12:46 amJuicy topic! I can't say the I mind the word myself. I am right in the heart of the mumpreneur world. I love what I do (business) and I love my kids, while I absolutely love supporting moms that are entrepreneurs. I find that it unites moms who have a unique juggling act. Moms who are business owners face issues, challenges and triumphs unlike either just moms or just entrepreneurs. The word itself, you can take it or leave it, but the concept is important. I have been involved in amazing groups that were specifically created to support moms who also had businesses. It is not the same as just a woman entrepreneur. Most mamapreneurs that I know are proud of the title. They love that they can be smart and sassy business owners and still navigate raising beautiful children. My whole job is designed around supporting women to do both gracefully and easily. I have never faced judgement around it or not been taken seriously for either role I play. I think it is time we stand proud for who we are and every role we play. We no longer have to fight for our place in the working world, we just have to own it!!!!Reply -
3 replies, Last reply by Sam Pearce on Fri Dec 2, 2011 at 2:37 pm
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Report Thu Dec 1, 2011 - 6:07 pmYou *hate* mumpreneurs? Really? It never ceases to amaze me the strength of opinion the word mumpreneur generates. To me it's just a word. I don't know a single business woman that would ever introduce herelf as a mumpreneur. I wouldn't, just as I wouldn't introduce myself as an Aquarian, a graduate or a woman. None of those labels defines me - I'm Sam. But in terms of seeking out like-minded people mumpreneur can be useful to have as a term of classification. We don't actually use the word as such on our site (apart from in the SEO) but we do tailor our advice specifically to mums in business because 3 years ago, when we started our own businesses, there wasn't much support or access to business networking available to us as we had pre-school children at home. So we went out and created somewhere where business mums could access business advice & network, *and* bring their children with them. Of course women have been running businesses around children for years - and every one of them is a super hero - but I think the term has taken on a life of its own in recent years because of the sheer number of mums taking the plunge and becoming self employed, due to the high costs of childcare, lack of flexible job opportunities and parents demanding a better work/life balance. To me, getting hung up on the name we call ourselves just detracts from all the positive things women are doing to create their own destinies. If you don't like the word, don't use it. But saying you *hate* mumpreneurs - that's unecessarily strong, surely?Reply -
2 replies, Last reply by Sam Pearce on Fri Dec 2, 2011 at 2:31 pm
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Thu Dec 1, 2011 - 10:10 am
Amen. Although I am still grateful for all the available advice (and grab as much of it as I can!), while inwardly cringing at the word mumpreneur...Reply -
1 reply, Last reply by Liz Dawes on Fri Dec 2, 2011 at 1:40 pm
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Report Thu Dec 1, 2011 - 11:41 amIt won't be long until we're calling one another Vagpreneurs. The more the term 'mumpreneur' is used, the less I like it. It has been 'useful' to some as a marketing term, but I do think it's one of those terms that makes women look like numpties. I knew I wasn't wrong when one of the women that runs a mumpreneur event said it was a term used by women running businesses as a hobby that put their kids first. Not only was her credibility shot but I just thought it was pure sexist f*ckery committed by one of our own! I don't call myself blackpreneur or a blackmummyblogger. Bejaysus, I don't know why we do this! I think there is some brilliant advice given by some and there's merit in talking about some of the challenges that are faced when you're a mother in biz, but it can be done without saying 'mumpreneur'.Reply -
3 replies, Last reply by Liz Dawes on Fri Dec 2, 2011 at 1:40 pm
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Report Sun Nov 27, 2011 - 1:09 amWritten simply and tastefully. It?s pleasant to read. Thank u.Reply -
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Fri Nov 25, 2011 - 12:58 pm
I am pretty sure that Donald Trump has been referred to as a 'knobhead' more than he has Dadpreneur. #combover - what is with that man's hair? I think it is funny how we re-brand things to make talking points. 'Brangelina' etc. I wouldn't get your knickers in a twist over it. You sound a bit like my dad complaining when kids use the word 'like' all the time. Just roll with it - at the end of the day if following the buzz is better for your business than use it but if it doesn't improve your life don't bother. Work it baby, work it! Please promise that you won't get a ginger combover though. #IthinkyourockthoughReply -
7 replies, Last reply by Clare Macnaughton on Sat Nov 26, 2011 at 12:59 pm
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Fri Nov 25, 2011 - 3:32 pm
Here in the US, "Women owned" business qualify for special loans and such. As much as we would like to think, it's just not equal out there in there business world. From now on I'll call myself a grandpreneur. I like the sound of that!Reply -
1 reply, Last reply by Liz Dawes on Fri Nov 25, 2011 at 8:44 pm
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Fri Nov 25, 2011 - 4:12 pm
Hmmm, funny one this. I completely agree with Liz's observations that we are professionals in our own right, and I would certainly NEVER introduce myself as anything other than my professional title. I'm equally incensed at the derogatory way in which it will probably also be used or interpreted. However, I have a confession to make - When I first saw the term, I have to say I had a little heart flicker - ( eek, Im so sorry!). I didnt feel empowered by it, or angry with it - it just felt relieved - like someone had acknowledged and put a name to the complex juggling act delivered by we "talented, professional, powerful ladies who also juggle kids, home, DIY & all the stuff a partner could help out with, but never does!". Mumpreneur ( as patronising as it can sound) did kind of sum it all up into one word. I mused as to whether such a title would subliminally alter peoples demands for 24-7-365 availability, and the blaze assumption that you can be available to drop everything, instantly travel or work away, turn on a sixpence, take calls during cooking or bedtime routine etc, because your work is, naturally, the ONLY thing on your priority list. (Ha-bloody-Ha!). Of course these expectations are unrealistic and unfair for any individual, regardless of gender, marital or kids status......but such things are a reality in my industry.....and any help to soften those expectations is good news to those under immense pressure to cram it all in. So in summary, the term Mumpreneur is out there, like it or not...and I suppose I will react to it very differently depending on who is using the term, and in what context. In a supportive discussion, it can show empathy or admiration & I'll greet it with a smile. In sarcastic environments, the user will be terminated by some suitably polite but cutting comment akin to a swift SAS decapitation with a cheese wire! What ever happens, I still wont introduce myself as a mumpreneur, or even an entrepreneur for that matter......either sounds too kitsch for words!Reply -
1 reply, Last reply by Liz Dawes on Fri Nov 25, 2011 at 8:43 pm
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Report Fri Nov 25, 2011 - 8:27 amVery well said. I wrote about this a couple of months ago (http://morethantoast.org/2011/06/i-am-not-a-mumpreneur/)... I could never and would never label myself a mumpreneur, it feels like it belittles and devalues everything other than your role as a mother. I had a comment on my post recently from someone at Mumpreneur UK saying they were trying to dispel the myth that Mumpreneurs were hobbyists earning pin money and asking me to celebrate the Mumpreneur revolution, but in my opinion getting mothers accepted into the business world would be a much shorter battle if the Mumpreneur label was done away with.Reply -
3 replies, Last reply by Liz Dawes on Fri Nov 25, 2011 at 8:39 pm
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Report Fri Nov 25, 2011 - 8:57 amI used to agree, the word mumpreneur used to bring me out in feminist hives, until a freelancer website started a discussion about how people felt about the word. Several mums felt very proud to be described as mumpreneurs, for them it isn't that they are business women who happen to have kids, but that they are work at home mums juggling school runs and snotty noses while managing to also run successful businesses. So, I promise never to refer to you as a mumpreneur if you promise to allow those women who feel empowered by it to glory in their mumpreneur status. CatherineReply -
2 replies, Last reply by marketingtomilk on Fri Nov 25, 2011 at 1:55 pm
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Fri Nov 25, 2011 - 8:45 am
Were we labelled it, or did we claim the word for ourselves? in any case, i think it's as much about making women feel they can be mums and business creatives at the same time. I also think there's a certain kudos about it - yes she can "do everything". So in sum I'm not totally against it, although your argument makes sense of course. I think i'd quite like to be a mumpreneur, if only i could be bothered. M2MReply -
2 replies, Last reply by marketingtomilk on Fri Nov 25, 2011 at 1:54 pm
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Report Fri Nov 25, 2011 - 12:18 pmI first saw term the "mumpreneur" on a video article on bnet.com (which I can't find anymore). I hadn't seen it before but as soon as I saw it in the headline it made me click on it. I'm not a business woman with children but I work full time as a web developer and have children. What I saw in that video report inspired me because it featured women who were incredibly brilliant and hard working and they had learned to juggle home life with their businesses. But the fact is, it was the term "mumpreneur" that triggered the action to read more. It triggered an emotion too, I don't know, of belonging and empathy. So I don't hate the word but I can see why it may make a businesswoman cringe after years of working hard and being successful on their own merit, with children or not.Reply -
1 reply, Last reply by Liz Dawes on Fri Nov 25, 2011 at 12:38 pm
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Report Fri Nov 25, 2011 - 10:10 amI couldn't agree more, in fact I wrote a post a few months ago with nearly an identical viewpoint. http://tangerineturtle.net/mummy-bloggers-mumpreneurs-mums-the-word-or-not/ I'm glad to know I'm not the only one who feels this way. We definitely seem to be in the minority.Reply -
4 replies, Last reply by Liz Dawes on Fri Nov 25, 2011 at 12:14 pm
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Report Fri Nov 25, 2011 - 8:05 amThis article is very good - it really hit home with me as I'm setting up my second business and I have a family - a large number of people see this new business as they did my first - a job on the side and a little pin money for the weekend because after all I must first be a wife and mother - no thank you - I'd rather run my own company and have the husband and children on the side! Thank you for highlighting this and making me smile this Friday morning!Reply -
6 replies, Last reply by Liz Dawes on Fri Nov 25, 2011 at 12:12 pm
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Report Fri Nov 25, 2011 - 11:17 am@Liz - exactly and well put. If anyone dares call me a Mumpreneur they will receive extremely short shrift. How patronising. There, there the little mummy has found herself something to do (with all her spare time) - bless her fluffy little head. AAAAAAAARGHReply -
2 replies, Last reply by Helen Hampton on Fri Nov 25, 2011 at 11:28 am
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Report Fri Nov 25, 2011 - 11:14 amWhat's in a name? Well, quite a lot, as it happens. Being called a 'firefighter' and not the traditional 'fireman' can cause some of my male colleagues to go apoplexic with fury. Actually I don't mind the firefighter term as it accurately reflects the make-up of today's non-gender-specific fire service, although admittedly I do use 'fireman' outside of work, because GF loves it (shallow, I know). I don't like Mumpreneur for all the reasons above - and because it makes me flinch when I hear it - it just sounds wrong and it is an exclusive, not inclusive term. A bit like fireman. Ahem....Reply -
1 reply, Last reply by Liz Dawes on Fri Nov 25, 2011 at 11:23 am




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